Trust and Performance in Cross Border Marketing Partnership: A Behavioral Approach

Trust and Performance in Cross Border Marketing Partnership: A Behavioral Approach

Author

Aulakh, P. S., Kotabe, M., and Sahay, A.

Category

Attachment URL

https://www.jstor.org/stable/155579?seq=1#page_scan_tab_contents

Language

Project Partners

The project is supported by

Part-financed by the European Union and the City of Vienna